In some cases, the biggest thing restaurants would prefer to bank on is the experience of their customers. Setting aside the food and beverages they offer, one of the more minimally discussed assets of an establishment is the atmosphere or vibe guests would most likely feel. A lot of questions come into play as well: Will the customer feel hungrier with this specific interior d\u00e9cor? What emotions will most likely trigger if a darker wallpaper is installed than a brighter one? True enough, these elements combined are in favor to curate the best experience for everyone. This is not the case with a caf\u00e9 restaurant in Bangkok, Thailand. Instead of allowing its guests to enjoy their food over the gothic backdrop, a lot of them left the establishment questioning different aspects of existentialism. The Death Caf\u00e9 has been popular for installing a full-sized coffin beside the tables. While a fun concept, a lot of people who go inside it \u2013 completely closed and fully dark \u2013 felt like they were dead for a moment, terrified and shaken by the brief stay. While they are given a 10% discount to some items on the caf\u00e9\u2019s menu as a way to lure them inside this big box, it has no plans to return. Photo from CNN. Photo from CNN. \u201cI\u2019m freaking out! It's comfortable, but I could not sleep in there or relax, because I feel, for a while, that I am dead,\u201d a guest who goes inside Death Caf\u00e9\u2019s coffin revealed. The Death Caf\u00e9, as it turns out, is a Buddhist \u201cexhibition,\u201d encouraging its customers with sweet dessert treats and cold refreshments in exchange for a \u201cdeath awareness\u201d experience. Photo from CNN. Photo from CNN. The owner, Veeranut Rojanaprapa, formed this caf\u00e9 as a thesis for his Ph.D. in philosophy and religion. Customers are also invited to write about their death awareness experience in a special notebook provided by the caf\u00e9. What are your thoughts on the Death Caf\u00e9 in Bangkok, Thailand? Are you including this in your next travel agenda? Share your reactions in the comments section below.